Before Getting Started Incego Managed Demand Generation service will let you use a large advertising fund contributed by a crowd of businesses and individuals to drive distributors to your fully managed website. Having access to a large fund to advertise on Google means you will be able to buy more visible spots for your ads and run more sustained and comprehensive ad campaigns. This will all lead to more distributors finding out about your story, your products and the innovative way you help distributors easily get started with selling your products. The crowd of businesses and individuals provide money to help manufacturers advertise because they know Incego ensures they are paid commissions on any orders that they help win. You have full control over how much commission you want to pay. Typically, manufacturers use one of their highest commissions bracket as the commission they will pay to Incego contributors knowing that these contributors help them grow by increasing end-consumer revenue and finding new distributors. The managed nature of our service will ensure your IT, marketing and order fulfillment departments will be free to pursue other growth strategy. It is important to realize that although Incego Managed Demand Generation can be very far-reaching and effective in helping you grow your business, it is normally only a part of our customers overall growth strategy. The far-reaching and encompassing nature of our service means it requires know-how’s typically not found within manufacturing businesses. This is the reason our service includes access to crowd-contributed funds, end-consumer search engine marketing, end-consumer order fulfillment, ecommerce design and maintenance. Yes. You are the expert of your industry, company and products and we will rely on your expertise when creating ads, selecting keywords and design your website. You have access to your Google Adwords account and ecommerce control panel to make changes as you see fit. You have full control over how much commission you want to pay. Typically, manufacturers use one of their highest commissions bracket as the commission they will pay to Incego contributors knowing that these contributors help them grow by increasing end-consumer revenue and finding new distributors. We offer a range of different pricing plans to meet your needs and they differ in the amount of monthly contributions you want to receive from contributors and the amount of help you want in managing your demand generation programs. The Do It Yourself plan starts at $300/month and will let you receive up to $1,500/month from contributors. Click here to see all plans. Yes. We want to earn your business each and every month. You can upgrade, downgrade or cancel your account at anytime. Four reasons: - You will pay commissions on each and every order that is generated by the ecommerce store.
- The ecommerce store will be operated by a neutral company, Incego.
- Distributors will come to see your crowd adverting programs as cost-effective ways to earn money from product line they do not carry and from territories they do not currently sell into.
- They will also increase cross-selling opportunities with information from the orders that they help win.
Pricing We offer a range of different pricing plans to meet your needs and they differ in the amount of monthly contributions you want to receive from contributors and the amount of help you want in managing your demand generation programs. The Do It Yourself plan starts at $300/month and will let you receive up to $1,500/month from contributors. Click here to see all plans. Maximum monthly contribution specified for a given plan is the maximum amount of money you can receive from contributors. For instance, for a monthly fee of $1,500, the Semi-managed plan will let you receive up to $4,000 per month. Incego actually breaks the maximum monthly contribution down to a daily maximum contribution amount because contributors specify contributions on a daily basis. When a program has reached its daily maximum, it can no longer accept contributions. Your Incego rep can help you increase your company’s maximum monthly contribution. Account Management - Log into your Incego account
- Click on Business Admin tab to display a list of your contributors
- Click on a contributor name to drill down for more details
- Log into your Incego account
- Click on Account Info tab to display your Income Statement
- Log into your Incego account
- Click on My Programs tab
- Click on the program you want to change
- Click Edit button
- For Participation, click By invitation only
- Click Save button. You program is still visible for all contributors to see and join, but you must approve contributors before you accept their contributions.
- Log into your Incego account
- Click on Business Admin tab
- Click on a contributor name you wish to approve. The status of the contribution is Pending approval.
- Click on Allow contributor to join program button
- Log into your Google Adwords account
- Click on Settings tab
- Click the campaign you wish to change
- Under Audience, click Edit button
- Make your changes and click Save button
- Log into your Incego account
- Click on My Programs tab
- Click on Program Products link
- Click on the name of the program you want to change
- Select the products you want to add to the program from Available Products or select the products you want to remove from Products in this Program. Hold down Control key to make multiple selections.
- Click Add or Remove button
- Click Save button
Your end-consumer orders are charged by Incego’s Paypal Website Payments Pro account which deposits funds directly into an Incego bank account. Upon shipping, invoice Incego for the list price of the products plus the actual shipping costs, less commissions to contributors, less any promotions discounts you’ve created. Incego asks that our payment terms be as long as the time end-consumers have to return products for full refund. For instance, if you allow end-consumers a 30-day money back guarantee, then we ask to be on net-30 payment term. | Getting Started Manufacturer: - Select the right plan and start your 30 day free trial.
For managed service plans: - Your dedicated Incego representative will contact you to begin the ecommerce and search engine adverting projects.
- A design team will conduct a short phone interview.
- Incego will conduct a thorough review of your industry, company and products; and request available product photos, product information and product inventory.
- Your Incego rep will link your ecommerce store, Google Adwords account to your Incego account and create your demand generation programs.
- Send products to our partner’s warehouse(s)
For DIY plan: - Your dedicated Incego representative will work with you to get your ecommerce store installed on our server and provide technical support.
Distributor: - Sign up for free account
- Transfer funds into Incego
- Review available crow advertising programs
- Contribute funds to crow advertising programs
For semi-managed plan, the turnaround is normally 2 to 4 weeks. For fully-managed plan, the turnaround is normally 3 to 8 weeks. Your company will not be billed the monthly fee until your demand generation programs are up and running, including the ecommerce website and Google search engine advertising. An ecommerce website is integral to your demand generation programs. As a part of its managed service, Incego will create and manage your ecommerce website. No. Orders placed through your ecommerce website will be charged using Incego Paypal Website Payments Pro account. This reduces your need to manage your own payment gateway and merchant bank while enabling you to lower your per-transaction fees. Demand Generation Incego appropriates payouts to participating contributors based on the actual dollar amounts they contributed. As an example, let's assume a manufacturer pays 40% commissions, and there are three participating contributors - contributor A contributes $20, contributor B contributes $30 and contributor C contributes $50, for a total daily ad budget of $100. So for an order of $400, the total payout would be $160 (40% of $400) and Incego would appropriate the payout as follows: Contributions - Contributor A contributes $20 or 20% of total daily ad budget
- Contributor B contributes $30 or 30% of total daily ad budget
- Contributor C contributes $50 or 50% of total daily ad budget
Payouts - Contributor A: $160 x .2 = $32
- Contributor B: $160 x .3 = $48
- Contributor C: $160 x .5 = $80
Every night Incego pulls in the day's orders from manufacturer ecommerce stores and uses end-customer geographic locations and the products on the orders to form a match with demand generation programs created by manufacturers in Incego. In Incego, a manufacturer's product can be associated to multiple programs as long as those programs do not have overlapping geographic territories. This guarantees any geographic location and product combination can only be matched to one program, and once this match is made Incego pays commissions to the crowd that contributed money to that program that day. They look at four things: - The quality of your ecommerce website.
- The competitiveness of your products and whether they are fit to be sold online.
- The quality of the ads that will drive traffic to your website.
- The commissions percentage they will earn on end-consumer orders.
Order fulfillment process varies depending on your plan and whether you outsource order fulfillment to Incego’s 3PL partner. | | Managed service plan | DIY plan | | Outsourced order fulfillment | Incego end-consumer rep will process your orders and sent them off to our order fulfillment partner | A person at your company will process orders and sent them off to our order fulfillment partner | | Your own order fulfillment | Shipping notification will be sent to you via email.Any tracking information you provide will be updated by an Incego rep. | Shipping notification will be sent to you via email.You will log in and update order tracking information for customers. | Your end-consumer orders are charged by Incego’s Paypal Website Payments Pro account which deposits funds directly into an Incego bank account. Upon shipping, invoice Incego for the list price of the products plus the actual shipping costs, less commissions to contributors, less any promotions discounts you’ve created. Incego asks that our payment terms be as long as the time end-consumers have to return products for full refund. For instance, if you allow end-consumers a 30-day money back guarantee, then we ask to be on net-30 payment term. When determining which contributors to pay, Incego attempts to match the shipping address of end-consumers with the geographic territories assigned to demand generation programs. Geographic territories of demand generation programs are set by the geographic territories of associated Google Adwords campaigns. When determining which contributions to pay Incego attempts to match products on orders with products assigned to demand generation programs. Revenue from orders are automatically credited to contributor accounts and contributors can cash by requesting a check to be sent. PayPal fees associated order processing, including charge-backs and other fees, are passed through to manufacturers. PayPal’s fees can be found here: http://www.paypal.com/us/cgi-bin/webscr?cmd=_display-pro-fees-outside. Managed Service End-consumer inquiries are handled depending on your plan. | | Managed service plan | DIY plan | | Order and website related inquiries | Incego end-consumer rep | Your customer service rep | | Product related inquiries | Your customer service rep | Your customer service rep | Order fulfillment process varies depending on your plan and whether you outsource order fulfillment to Incego’s 3PL partner. | | Managed service plan | DIY plan | | Outsourced order fulfillment | Incego end-consumer rep will process your orders and sent them off to our order fulfillment partner | A person at your company will process orders and sent them off to our order fulfillment partner | | Your own order fulfillment | Shipping notification will be sent to you via email.Any tracking information you provide will be updated by an Incego rep. | Shipping notification will be sent to you via email.You will log in and update order tracking information for customers. | No, Incego hosts all applications on its servers. |